Even laughable.Īrthur ordered one in spite of the initial negative reaction.

The new guitar was immediately lambasted as ugly. Instead, playing off a post-war design trend that borrowed heavily from the world of aviation, the angular slab of the guitar’s body was more akin to a rocket or the jutting tail fins of a new Cadillac. The instrument made by Gibson didn’t have the gently rounded body that had been the industry standard for more than a century. Indianapolis music store owner Amos Arthur took a chance in 1958 and ordered a new, odd-shaped electric guitar.

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